The PDA, Pixel Data Analyzer, is an application which is part of the automatic passenger counting system. It allows to decrease costs by obtaining precise information about passenger flows. It allows to match better the means of transport and timetables with passenger traffic. The PDA shows in detail parameters such as the line number, the route and its number, the stop names with the date and time. The information about passenger flows allows to carry out advanced statistical analyses in order to monitor the line profitability and select optimal means of transport. The reports and analyses, which are obtained based on the data from the system, support most management areas. The carrier can optimize processes and their costs, plan timetables, match the means of transport by using the data in marketing actions with vehicle service.